Ellie's favorite thing to talk me into is stopping at Starbuck's. I know that Howard Shultz would be proud because to her it's less about the taste, and more about the experience.
Starbuck's isn't the coffee business serving people. They are in the people business, serving coffee.
And Ellie gets that. She's so happy to put her order in, wait for it to be crafted for her and then savor it wherever we go. She's a loyal customer!
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